Search engine optimization 2008

 After studying the complete analysis of market trends, competitor’s strategies and the opinion of SEO/SEM experts, the following SEO Techniques required for the Internet Marketing Strategy that improve the page rank. Always keep remember that it’s not a one day process, to improve the page rank be patient for long time, if you applied tactics or tricks then might be possible that your site gain highest page rank soon but only for short term must remember that Unethical Optimization is only for short term and can cause website banned from search engine.

On Page Optimization:

Domain Name – Short names are easier to remember ! Include short Primary Keywords ! without hyphens if possible.

Domain Extension – .com or .net For the Global Market. Use .co.uk for UK Country specific traffic. If web is not specific then .com will be the best.

Host Location – If you’re attracting UK business then host is in the UK.

URL Names – include relevant keywords – unique to each page.

Navigation Structure – Keep it simple and user friendly.

Meta Tags – Title and Description. – Unique detail for each page, related to page content.

H1 Tags – Use for the short on page content description.

H2 and H3 Tags- Use for Headings for sub category’s within the Content

Page Content – Critical Component. Update the content with the passage of time Google love it. Don’t hide any content & don’t use too small font size.

Keyword Visibility – Within page Content.

Image Alt Tags – Helps with Accessibility.

Privacy Policy – Assures trust and confidentiality.

The site should confirm to the W3C standards.

Create and submit sitemap’s – formatted in either .xml -.htm – .txt.

Write Testimonials that are worth using.



Success Stories: Add a link of Success Stories on Home Page.

Robots.txt – A file which permits or denies access to robots or crawlers to areas of your site.

Off Page Optimization:

Utilize relevant Social Networks and Forums related to your Market Sector.

Create and submit RSS Feeds to relevant feed directory’s

Create and submit Articles. This is one way links which promote the website.

Create and submit the Press Releases on every event.

Utilize Blog sites relevant to your Market Sector. Also respond the comments.

Attract new audiences with your own Podcasts.



Create a NEWS section and try to update news daily basis otherwise at least weekly basis in the start.

Publish a lively, useful Newsletter.

Find relevant websites within the same market sector or niche and form a Link Partnership.

Submit your website to relevant or industry related Link Directory’s.

All link exchange should be formed by utilising relevant keyword Anchor Text. Don’t link yourself with page rank 0 webs.

In earlier the meta tag and multiple use of keyword (such type of techniques) will enhance the page rank. But now the Search engines are too much intelligent that only these techniques are not enough to get the top rank. The latest research of SEO experts says that link building (One way or exchange) and the Social Networking (submission of articles, blogs, Press releases, Forums and news updates) are necessary. In last year’s those websites which improve their link building & social network will improve more consistently.

 

SEO & SEM Latest Research updates: 2008 by Husnain Haider