Email marketing is a strategy that is used by thousands of internet marketers all over the world. The reason for this is because it is perhaps the most lucrative type of online business. Many people think that succeeding with this type of business is easy. They think that all you need to do is build a list and send out a promotional email every few days. This is a way of thinking that is completely false.

You may have heard of the email marketing “gurus” who send out a promotional email once a month to their list and end up with a five figure paycheck. This email probably took them 20 minutes to write and they can laugh all the way to the bank. This is a very realistic thing for many people, and it can be for you too. There is one big key that needs to understood before results like the ones I just mentioned can be experienced. There is a better way to use email marketing and I will explain it to you in this article.

The one biggest key to actually making money with this type of online business is building a relationship with your subscribers. If you don’t have the trust and respect of your subscribers, your emails will not be opened, let alone read and applied.

Depending on what niche your email list is based around, you can approach relationship making several different ways.

The best way that I recommend is to give something away for free. People love getting free stuff and this will make them want to give up their personal information. I know that the free offers that I make available to my subscribers are of the utmost quality. They are researched thoroughly and many hours of preparation are put into them.

If you give someone something for free and it is of high quality, they will automatically have respect for you and will read your emails. On the other hand, if you give them a subpar freebie and they don’t like it, you can count on your emails not being read.

Think about it this way: Would you be more likely to buy something from someone you don’t know well or from someone whom you have respect for and you know they would only recommend the best? This is what separates successful email marketers from the ones who are constantly wondering what they are doing wrong.

I think the answer to that question is pretty obvious. I am telling you right now that if you can come up with a system that allows you to gain people’s respect and to have a relationship with them through email marketing, you will make big time money. This is the king of all email marketing strategies.

I recommend that you find a topic you are interested in and run with it. Build up a list and make sure to gain the trust of your subscribers. Build a relationship that will increase the chances of your readers buying something from you.